Transforming BASF’s Smart Suite
with Creativity and Purpose

Background

This portfolio case study showcases the successful reimagination and rebranding of BASF’s Smart Suite interior. The goal was to create an inviting and informative space for clients and solution makers to gather, refresh, and share information while highlighting their collective journey. This study outlines the challenges faced, the creative process undertaken, and the outcome achieved in transforming the space.

Defining the Goal

The primary objective was to create an inviting environment that not only facilitates communication but also tells chronicles the journey shared by thier clients and solution makers. An additional challenge was repurposing the existing large blue panels in a creative but, useful way.

Process

To bring the vision to life, a combination of 3D design and illustration were utilized. These mediums allowed for the refinement of design ideas, spatial flow, and usage by placing them within a realistic environment. This iterative workflow enabled quick adjustments and calibration as throughout the process.