BASF Proper Use
As part of their ongoing commitment to responsible pesticide use for Professionals and Homeowners, BASF created valuable information on pest identification, best practices, environmental responsibility and resources.
The goal was to create an animated video that educates consumers about proper use of BASF products — for the best results, and safety, possible.
Art Direction
Jason HickeyIllustration and Storyboards
Micaelah ScottAnimation
Jason Hickey

