BASF Proper Use

As part of their ongoing commitment to responsible pesticide use for Professionals and Homeowners, BASF created valuable information on pest identification, best practices, environmental responsibility and resources.

The goal was to create an animated video that educates consumers about proper use of BASF products — for the best results, and safety, possible.

Art Direction
Jason Hickey
Illustration and Storyboards
Micaelah Scott
Animation
Jason Hickey