{"id":972,"date":"2017-03-28T20:09:48","date_gmt":"2017-03-28T20:09:48","guid":{"rendered":"https:\/\/jasonhickeymograph.com\/2021\/portfolio\/motion-in-media-copy\/"},"modified":"2025-06-05T17:31:40","modified_gmt":"2025-06-05T17:31:40","slug":"properuse","status":"publish","type":"portfolio","link":"https:\/\/jasonhickeymograph.com\/2021\/portfolio\/properuse\/","title":{"rendered":"BASF Proper Use"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_column_text]\n<h2>BASF Proper Use<\/h2>\n<p>As part of their ongoing commitment to responsible pesticide use for Professionals and Homeowners, BASF created valuable information on pest identification, best practices, environmental responsibility and resources.<\/p>\n<p>The goal was to create an animated video that educates consumers about proper use of BASF products \u2014 for the best results, and safety, possible.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;64px&#8221;]\t\t\t<div class=\"portfolio-attributes\r\n\t\tstyle1\t\t\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Art Direction<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tJason Hickey\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Illustration and Storyboards<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tMicaelah Scott\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Animation<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tJason Hickey\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221;][vc_column width=&#8221;1\/3&#8243;]\t<div id=\"thb-image-69d1da239a979\" class=\"caption-style1  alignleft   thb_image_link wp-caption \">\r\n\t  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src=\"https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2.png\" class=\"thb_image   attachment-full\" alt=\"\" title=\"ProperUse_images_updated_0003_Layer-2\" srcset=\"https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2.png 1920w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2-300x169.png 300w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2-1024x576.png 1024w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2-768x432.png 768w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2-1536x864.png 1536w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0003_Layer-2-20x11.png 20w, 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srcset=\"https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5.png 1920w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-300x169.png 300w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-1024x576.png 1024w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-768x432.png 768w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-1536x864.png 1536w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-20x11.png 20w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-150x84.png 150w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-600x338.png 600w, https:\/\/jasonhickeymograph.com\/2021\/wp-content\/uploads\/2024\/02\/ProperUse_images_updated_0000_Layer-5-900x506.png 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/vimeo.com\/593506082\/bf68243e5c&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][vc_column_text] BASF Proper Use As part of their ongoing commitment to responsible pesticide use for Professionals and Homeowners, BASF created valuable information on pest identification, best practices, environmental responsibility and resources. The goal was to create an animated video that educates consumers about proper use of BASF products \u2014 for the best results, and&hellip;<\/p>\n","protected":false},"featured_media":1052,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-972","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-branding","project-category-design"],"_links":{"self":[{"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/portfolio\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":10,"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/portfolio\/972\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/portfolio\/972\/revisions\/1051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/media\/1052"}],"wp:attachment":[{"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/media?parent=972"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonhickeymograph.com\/2021\/wp-json\/wp\/v2\/tags?post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}